It is an ammonia-free, damage-free gel hair color that does not contain bleach or hydrogen peroxide. A substance called hydrogen peroxide bleaches hair in order to deposit dye, which turns naturally coloured hair grey. Since gel hair colour is a natural hair color and does not include hydrogen peroxide, it only colors the hair that is already grey, not the hair that was previously coloured. In other words, it won't remove your hair's natural color. Additionally, because it contains the goodness of 8 super-exotic herbs for hair care that feed and condition hair, it not only stops additional greying but also the dryness, roughness, and breakage of hair that chemical hair dyes would otherwise cause. Using this cutting-edge PPD Free Hair Color, you can colour your hair at home in just 35 minutes, and the colour will stay for up to 5 weeks. Six vivacious, exquisite tones of Indus Valley's new Damage-Free Gel Color give you greater freedom to play around with our Organic Hair Color, especially if you're a beginner. It is completely vegan and cruelty-free hair dye.