since I started using this brand, my hear looks healthier and fuller and the color is great , does not fade , I have white roots which seem to just disappear now and I can color every 6 week, instead of every 4 weeks as it was with previous brands.
the value is also better because I can use one pack of color for 2-3 colorings and I can mix and create my shade just the wake I like . LOVE IT !!!!!